Eyes on the Prize

We Help Marketers Use Technology To Create Customer Focused Digital Experiences

Marketing Technology Strategy

Actuan Global is a marketing technology consulting firm. We help digital marketers align technology with their marketing plans to create exceptional customer experiences.

Man at WhiteboardThe traditional approach to marketing is antiquated. Companies build a web site, “engage” on social, send emails, post videos on YouTube and do search marketing. Customers don’t think that way. Their interactions flow from offline to online much more fluidly than the siloed “campaigns” of marketers. For customers, each interaction with your brand is part of a continuum of experiences and marketing technologies are at the forefront.

From enabling true customer engagement to facilitating detailed measurement of customer interactions, thinking critically about marketing technology strategy is key to helping marketers design more effective, more compelling campaigns. Actuan Global strives to be a catalyst for our clients by making the path to using technology more efficient and easier to navigate.

 

Motivate

Create solutions that use technology as a tool to drive customers to action and cause them to convert

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Measure

Gauge the performance of your programs and use the resulting data to make changes that improve the effectiveness of your programs

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Maintain

Actively manage the content, programs and technology components supporting the delivery of exceptional customer experiences

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